Go Zero, a zero sugar ice cream brand, has raised $1 million in its pre-Series A funding round led by Saama Capital, along with DSG Consumer Partners and V3 Ventures. The funding round also saw participation from angel investors like Shantanu Deshpande, CEO of the Bombay Shaving Company, Arjun Purkayastha, Regional Head Greater China at Reckitt Benckiser, and Nikhil Vora, Founder of Thrive.
Founded by Kiran Shah in 2022, Go Zero offers a range of zero sugar, high-protein, and low-calorie ice creams. The brand's products are sweetened with plant-based sweeteners and are made with natural ingredients. Go Zero is currently available in Mumbai, Pune, and Bangalore, and plans to expand to other major cities in India in the coming months.
The fresh funds will be used to expand Go Zero's market reach, enhance its production capacity, strengthen its distribution network, and launch more flavors. The brand also plans to enter the international market in the next two years.
Kiran Shah, Founder of Go Zero, said, "We are excited to have raised this funding from a strong group of investors. This will help us accelerate our growth plans and make Go Zero the preferred choice for consumers looking for healthier ice cream options."
He added, "We believe that the demand for healthy ice cream is growing rapidly in India. With this funding, we are well-positioned to capture this growing market and become the leading zero sugar ice cream brand in India."
Saama Capital's Managing Director, Ashvin Chadha, said, "We are excited to partner with Go Zero in their mission to make healthy ice cream more accessible to consumers. The brand has a strong team with a proven track record in the food and beverage industry. We believe that Go Zero is well-positioned to capitalize on the growing demand for healthy ice cream in India."
DSG Consumer Partners' Managing Partner, Samir Gambhir, said, "We are impressed by the Go Zero team's focus on product innovation and their commitment to providing consumers with healthier ice cream options. We believe that the brand has the potential to become a major player in the Indian ice cream market."
V3 Ventures' Managing Partner, Alok Mittal, said, "We are excited to invest in Go Zero as we believe that the brand has the potential to disrupt the Indian ice cream market. The brand's products are differentiated by their zero sugar content and their use of natural ingredients. We are confident that Go Zero will be the preferred choice for consumers looking for healthier ice cream options."
Go Zero's pre-Series A funding round is a sign of the growing demand for healthy ice cream in India. The brand is well-positioned to capitalize on this trend and become a major player in the Indian ice cream market.