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Disney, a renowned US based media conglomerate is contemplating various strategic options for its Star India business, according to recent reports. The options being explored include the possibilities of a joint venture or even a potential sale of the subsidiaries. This development comes as Disney aims to boost its presence and growth in Indian market.
As part of its India operations, Disney also owns Disney+Hotstar, a popular streaming service that has gained a substantial user base. However, this media giant faced a setback last year when it lost the digital streaming rights for Indian Premier League (IPL) to Viacom18. This loss had a direct impact on Disney's subscriber base, alerting them to reevaluate their strategies in the Indian market.
In an effort to find solutions and revitalize the Star India business, Disney has engaged in discussions with at least one bank. The aim of these talks is to explore potential ways to support and facilitate the growth of its India operations. While the discussions are going on in the early stages still it remains uncertain whether Disney will ultimately go forward with any of the proposed options.
Our Indian market holds significant potential for Disney, as the country's quick expanding digital infrastructure offers numerous opportunities for growth and expansion. Exploring strategic alternatives, Disney aims to capitalize on these opportunities and hike its user base position in Indian media landscape.
Disney's discussions outcome with the bank, as well as any subsequent decisions made regarding future of Star India business, will undoubtedly have a considerable impact on Disney's operations in Indian market. It remains to be seen whether a joint venture or a sale will be pursued or if Disney will opt for alternative measures to enhance its presence in India.
As the situation continues to unfold, industry experts and stakeholders will closely monitor Disney's actions, as well as the potential implications for the company's overall strategy and future prospects in the Indian media market.