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Tech giant Apple has implemented a series of strategic initiatives in India to boost its revenue and expand its market presence. The firm has raised the sales targets of its franchisee owned exclusive retail stores upto 100%, showcasing its confidence in the Indian market.
To attract more customers, Apple is offering enticing discounts both at its physical retail stores and online platforms in India. The aim is to drive iPhone sales which can be consider a main revenue driver. Through providing attractive pricing options, Apple intends to capture a larger share of the Indian smartphone market and achieve double digit revenue growth.
According to market research firm Counterpoint Research, Apple is expected to sell around 9 million iPhones in India during 2023, representing a significant 50% increase compared to the previous year's sales of 6 million iPhones. The growing demand for iPhones in India has led Apple to invest in local manufacturing, expand its retail footprint and customize its products and services to suit the preferences of Indian consumers.
Apple's implementation of these strategic initiatives reflects its recognition of the immense potential of the Indian market. The firm's decision to raise sales targets and offer discounts demonstrates its long term commitment to India and its belief in the nation's expanding smartphone market. Through these measures, Apple aims to achieve substantial revenue growth and establish a prominent position in India's thriving tech landscape.