Vedix enters the onion led Cosmetic market

Vedix enters the onion led Cosmetic market

India's largest customized Ayurvedic cosmetic things brand, Vedix, announces the new Onion range to treat your various hair related issues. Vedics which is the fastest growing D2C serums, shampoos, skincare brand has come up with an adulterated ayurvedic hair care regimen in the market. 

Simultaneously, the company has boosted its hair care category and launched 10 new products comprising of 3 haircare oils, 4 herb based shampoos and 3 hair masks. The collection is now live on top e-shopping markets - Amazon, Flipkart, Myntra, Tata Cliq, Trail, Nykaa and Purple.

The Vedax Onion range is designed to harness the full potential of the revered herb – Palandu (Onion). The high sulfur content of onions gains superiority in Ayurvedic rasa scriptures. Sulfur aids in tissue repair, strengthens hair, skin and nails. It improves the elasticity of the skin and thus prevents hair breakage. Dandruff (rushi) is also reduced due to sulfur. Moreover, Sulfur is also extremely effective against skin infections.

Jatin Gujrathi, Business Head, Vedix tells, “Vedix is ​​a pioneer in innovation or Research & Development to deliver effective cosmetic solutions in a modern format. Customers are slowly realizing the importance of natural ingredients for their hair and Onions are an important part of that change. Hair loss is a common situation and can be caused by dietary factors such as nutrient deficiencies that can negatively affect hair growth along with environmental factors that we live in today. We launched the entire range of Onion ointments keeping in mind our unique formulation and deep understanding of Ayurveda, we have procured this exclusive range in a up-to-date format which is effectively optimized for normal to oily and dry scalp.

Vedax Onion range is a poly herbal formulation. Several herbs combination enhance the effect of onion on hair loss. Onion is formulated with a specific dosha balancing herb that is suitable for your hair conditions [called Prakriti].

Hair care is a primary realization for all human beings and Ayurvedic researchers believes that dosha imbalances can affect different parts of our body, including hair and how well it grows. Since, everyone's flaws are different, a child development regimen that works for one person may not work for another ones. Ayurveda includes the concept of diet and pure lifestyle that benefits the health of your hair as well as  overall well being of your mind and body.

The custom-made Vedix Onion range includes an oil customized for your hair. The herbal shampoo is custom tailored on the basis of persons hair type. Scalp prone to dandruff also gets a customized version.

An onion mask, customized according to the type of scalp.

The foul smell of onions is efficiently well balanced. Another reason for that is again to relish the lost glory of onions as a ancient medicine.

According to Statista, the Indian haircare market is expected to grow approx 5.77% annually (CAGR 2021-2026) and the global onion oil (key ingredient in onion-led hair products) market is projected to reach $112.6 million till 2030. Onion accommodate sulfur which fuels collagen production of the scalp and can nourish hair follicles and replenish the lost nutrients from scalp and also cure premature graying of hair. Thus, Onion has become a preferred cosmetic range for the growing mobile consumers who are actively looking for treatments to address concerns such as hair fall and re-growth.